التأثير المعرفي لمقاطع الفيديو القصيرة على قيم النشء ( بحث ابستمولوجي )

Abstract

The impact of digital platforms on the culture and values of young people and the pivotal role they play in the lives of individuals and societies ,and the impact of digital clips on young people and their impact on their values in light of the results of studies that explored the various aspects of the impact of social media on young people, including mental health, academic performance, and social interactions, and proceeded from the observed gap in them , to answer questions that exemplify the problematic  effects of watching short videos on young people 'perception of knowledge and truth, and to find out the cognitive beliefs that young people have developed through their interaction with short video content on social media platforms. The research reached a set of results, most notably: The wide spread of short clips on Internet sites has significantly affected the cognitive values and behaviors of individuals in general, and small age groups in particular, and they represent an inappropriate alternative in the ability to provide content on the Internet, as there are many of them between social and interactive media, making them a powerful tool in the world of digital marketing. The cognitive effects of these clips on young people’s perception of knowledge and truth are multifaceted and complex, with rapid access to information and entertainment, they also pose challenges to critical thinking, attention span, and information processing.