اهمية دور وسائل الاعلام الرياضي في نشر البرامج الرياضية بين افراد المجتمع الرياضي بمدينة المكلا

Abstract

Summary of the research the aim of this research is to know the extent of the contribution of various media in spreading sports programs of all kinds among the public in the city of Molalla and increasing the values, principles and sports trends that affect the behavior and habits of youth and athletes and knowing the most important sports programs that affect the public in developing their sports awareness from a cognitive point of view. The researcher used a sample consisting of (71 individuals, intentionally, including followers of sports programs in the sports media. The research also used a questionnaire in his research to collect data and information. The questionnaire consisted of (24) paragraphs and on two axes, and each axis consisted of (12) paragraphs that clarify the type of media that he used in spreading sports programs to members of society in the city of Molalla. The researcher reached the results that the level of sports programs presented by the sports media came at an average level, especially for the programs of audio channels in the city of Molalla and also the programs read through newspapers, magazines and other books. There is a good role for sports media through its various sports programs, which has helped spread sports among members of society. He also concluded that the level of televised sports programs or via social media came to play a role by sports media to a medium degree, including the role of sports media through its various sports programs that helped spread sports among members of society, and also health programs provided many benefits to members of society in the city of Molalla, in addition to the sports programs presented by sports media that increase the cognitive and social aspect among members of society in the city of Molalla. The researcher also recommended setting a sports media policy on scientific and methodological foundations and followed in advanced countries in this field and benefiting from colleges and departments of physical education in preparing, evaluating or analyzing some sports programs presented in the city of Molalla and some other places and the necessity of having a sports media specialization in colleges and departments of media and journalism and to be interested in sports media in all sports and it is preferable to study sports media in colleges and departments of physical education and sports or at the graduate level.